Case Studies

    sentiment_very_satisfied Somnai, Immersive VR
    Target3D make it come alive: the lucid dreamworld of SOMNAI
    The success of multi-person VR, as demonstrated by The Void and immersive theatre companies like Punchdrunk & Secret Cinema, led production company dotdotdot to find out what happens when you combine the two. In 2018, the acclaimed SOMNAI was born. As they announce their next immersive VR experience, Jeff Wayne’s The War of the Worlds, Target3D detail how they recently assisted dotdotdot with the creation of SOMNAI.

    The issue: dotdotdot needed to understand how the latest in tracking technologies could be leveraged to deliver an immersive tech and theatre experience.

    A genre-defying immersive tech and theatre experience, SOMNAI combines virtual reality with a jaw-dropping set design and unnerving actors to form a completely unique production company.

    In 2018, dotdotdot came to Target3D for help in understanding how the latest in tracking technologies could be leveraged to deliver this ground-breaking project. We were honoured to be involved from the very top of the project; consulting on the layout of the experience, the VR elements, the show and designing the structure of the big tracking system. As expected with something so cutting edge, there were challenges, but nothing that couldn’t be
    solved with some ‘out of the box’ thinking.

    The solution: Target3D sold, designed, installed, set up and trained the team on the tech, which was a 40-camera OptiTrack system, XMG backpacks and CV1 head mounted displays.

    The incredible end result was a six person LBVR ‘lucid dreamworld’ walk through experience utilising real world objects for tactile input – as well as tracked props that the actors can
    move through the virtual scene.
    There's no way that we could have ever done this without their [Target3D] help… to keep this thing alive and make it come alive.
    Carl Guyenette, Head Creative Technologist
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    UKDSC Lab
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    The lab is now more usable for our internal UKDSC team and up to date in terms of latest VR technology for the respective demonstrations used onsite.
    Grant Anderson ICE Lab Manager
    Offering a world-first approach to collaboration in defence solutions, the UK Defence Solutions Council (UKDSC) works closely with the UK’s Department for International Trade, Defence and Security Organisation, the UK Government and the best of the defence industry and academia. Keeping technology up to date is paramount in helping them stay ahead of the game.

    The issue: The UKDSC needed to update their tech by bringing all their computer hardware up to date and by adding VR headsets for use in their Innovation & Collaborative Engagement Lab (ICE Lab), in which they provide simulations and demos to clients and industry partners.

    Knowing that a large part of the budget would be taken up by the hardware install, the improvement of the existing projection and mounting set up was paramount, whilst ensuring it became more fit for purpose.

    The solution: Target3D provided high-end workstations with GTX graphics card and Vive Pro Virtual Reality System headsets with new light house sensors to enable enhanced demos in the ICE Lab. Taking into account the existing projection set up, a hardware projection screen blending and warping solution was installed along with a video matrix switch and integrated touch panel control system.

    A better user experience
    As a result of the upgraded tech and lab refresh, UKDSC has seen an increased usage of The ICE Lab as it offers a better user experience, with the AV solution demonstrating how BYOD can work in such a space.
    Installation was followed up with support each step of the way with UKDSC noting that Target3D provided great communication for delivery and install, good support and a neat and tidy install.

    To discover how improved VR can help you to offer an enhanced user experience for your clients, contact Target3D for an informal chat.

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    Target 3D have been great to work with, they have really supported us on our journey to create a facility that allows business to create amazing digital content. We were keen to bring a quality Mocap stage to the region and Target 3D have provided us with a great setup. The training they provided and after care has been excellent too. We are keen to continue working with the team in the future.
    Alex Cook
    The issue:  When Target3D first spoke to PROTO’s Innovation Manager, Alex Cook, he needed a system that could provide tracking for a variety of uses and industries for the soon to open state-of-the-art centre. PROTO partners with a range of businesses to help them create digital content - via their 188m2 Motion Capture Stage - so an all-rounder in terms of kit was needed.

    Target3D's Ashley at the PROTO install

    Located in Baltic Quarter, Gateshead, PROTO is an £8 million-pound research and development (R&D) facility for organisations to test and create digital solutions. The centre, which is also part of Digital Catapult NETV, will encourage and support organisations to adopt new technologies including virtual reality and augmented reality.

    The solution: With a 12-camera OptiTrack Prime 17W system, Target3D provided the infrastructure that is at the heart of PROTO’s new emerging technologies centre.

    As with all good projects though, not everything went to plan...

    Before the order had been finalised, word came that a special visitor was due to open PROTO. His Royal Highness, The Duke of Cambridge. Swiftly, Target3D set to work to ensure their demo kit was set up in Gateshead in time for the official opening. Demonstrating to the Duke how motion capture works - showcasing its ability to track full human body movement and control an avatar within an Unreal scene in real-time which was projected onto the wall of the 2,000ft2 R&D hall - were Target3D’s Commercial Director, Rob Jeffries and Mocap Engineer, Petros De Doncker.

    Prince William landscape
    Target3D's Rob and Petros with The Duke of Cambridge at PROTO

    To discover how Target3D can help your company adopt new technologies including motion capture and VR, contact them here.

    Cambridge University
    "Target3D were instrumental in getting this project done in time
    Amanda Prorok
    Amanda Prorok, Assistant Professor and University Lecturer, from the Department of Computer Science and Technology at Cambridge University, runs a research lab designing algorithms for coordinating systems composed of multiple autonomous robots.

    The Issue: Amanda Prorok approached Target3D when she was seeking to track multiple vehicles in order to feedback information to algorithms to help control the vehicles autonomously and was struck by a lack of available low-cost options. She was using off-the-shelf RC cars which would be retro fitted with control boards, servos, and Raspberry Pis to enable this project research.


    The fleet of miniature cars take to the track

    The solution: By using optical tracking, rather than onboard IMUs, there would be no drift issue - making OptiTrack Prime 17W ideal for the project. Creating a unique experimental testbed consisting of a fleet of 16 miniature Ackermann-steering vehicles with a six-camera system, Target3D worked with the University - sourcing the products, installing the tech and providing specialist hardware training for the lab team.

    The experimental testbed allowed the team to implement state-of-the-art driver models as well as autonomous control strategies, and test their validity in a real, physical multi-lane setup. Through experiments on a miniature highway, Amanda and her team were able to tangibly demonstrate the benefits of cooperative driving on multi-lane road topographies. The setup paves the way for indoor large-fleet experimental research.

    For a demo showing how cost effective mocap technology can work for your next project, contact Target3D.
    Future Tech Show
    Target3D is a close affiliate to DETC and they reside within our office on the Olympic park. They are also one of the major resellers in the UK for all things AR and VR
    Dr Kevin Rampersad
    Showcasing Active Tracking at an Automotive event in London, UK.

    Target3D were approached by DETC, part of HSSMI to deliver some high accuracy tracking demonstrations to attendees at the Business Design Centre in Islington.

    Target3D delivered sub-mm accuracy Active Puck tracking with data driving into Unity for basic visualisation.

    Target3D also showcased remote collaborative VR platform, Vizible and some other leading-edge 3D technologies in the VR sphere including motion platforms and 3D holograms.

    Future Tech Show provided us an opportunity to meet with individuals from the Automotive & AEC industries and will lead to some exciting new projects currently on the horizon.

    Take a look at the short video for a few shots of what we put together.


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